US telecommunications giant AT&T has announced the launch of Taylor Swift NOW, a streaming service through which fans can watch exclusive and never-before-seen footage of the Shake It Off hitmaker.

The service will be updated regularly with new videos and chapters for special events, and AT&T Entertainment Group CEO John Stankey commented 'Taylor Swift NOW is one of many exciting things we have in store for Taylor's fans and our customers as part of our exclusive multi-year deal. We're looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can't wait to get Taylor Swift NOW into the hands of fans to stream everywhere'.